Located just behind Cannes in the heart of Provence lies a small medieval town that is known for its lavender fields and violets. But it is also a place of great significance to the perfume industry, as it is where Coco Chanel created the famous Chanel No. 5 perfume. Ninety years ago, Coco Chanel challenged the chemist Ernest Beaux to create a scent that would redefine the concept of femininity.
Today, visitors to the town can explore two historical maisons that are particularly interesting for perfume lovers: Molinard and Fragonard. At Molinard’s workshop, visitors can create their own personal scent by choosing from a variety of fragrances under the guidance of an expert. Meanwhile, at Fragonard’s boutique, visitors can immerse themselves in the realm of essences with a museum of the family, and even take a two-hour course to learn how to recognize the virtues of essential oils.
But the town is not just a place to buy perfume; it’s also a place to learn about the history and art of perfume-making. The Molinard and Fragonard maisons offer guided tours and workshops where visitors can discover the art of perfume-making from raw materials to finished product.
Whether you’re a perfume enthusiast or just looking for a unique cultural experience, a visit to this small medieval town behind Cannes is a must-see. From the lavender fields and violets to the perfume maisons, there is so much to discover and explore.
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